To illustrate how these campaign triggers and filters work, let’s consider an example:
Person A places an order on December 1st. The order is fulfilled the same day, causing them to enter into this automated campaign. If they don’t fulfill another order within two weeks, they’ll receive an email prompting them to leave a review of their product 14 days after their order has been fulfilled.
If they do fulfill another order in this period of time, they won’t receive an email 14 days from the date their first order was fulfilled, but – assuming they don’t fulfill yet another order – they will receive an email 14 days from the date the second order was placed, prompting a review for that item.
It’s easy to see why this is beneficial. Without these rules in place, a subscriber could theoretically receive a product review email on the 14th for an order placed on the 1st, then another review email on the 15th for an order placed on the 2nd, etc. This would get incredibly annoying and would likely result in them either unsubscribing from your emails or leaving a negative review out of frustration.
Instead, Klaviyo accounts for this by ensuring only one product review email is received in a given period of time. They also make sure that the email is timely by waiting 14 days from the fulfillment date before sending it. This gives the recipient time to use the product and form an opinion on it before being asked to leave a review of it. Learn more about Klaviyo's powerful rules, filters and automations here.
You can apply the logic used in these two example emails to any post purchase email campaigns you want to create. It’s okay if your first order confirmation email includes more than just bare bones order tracking information – you can follow Amazon’s lead and recommend complementary products, ask for social follows, or both – but the more complex and specific your goals get, the better served you’ll be by breaking them into individual campaigns.
Take a look at the post purchase email strategies provided and then get to work crafting a winning thank you email flow of your very own!
Want to work with a specialist Klaviyo agency
to build a strategy specifically for your brand? Just hit the button below and request a call with our team.