As you’ve been reading this guide, you’ve likely thought back on some of the order confirmation emails you’ve received yourself. While you’ve undoubtedly seen some of these various elements in them, it’s highly unlikely that any one email contained every single one.
There’s a good reason for that: the best post-purchase email isn’t just one email, it’s a series of them.
Before you begin worrying about annoying your purchasers into unsubscribing from your list altogether, please know that we’re not advising you send every single purchaser a 10-email series. We’re instead recommending that you use some smart automating to ensure your post-purchase email campaign achieves its goals without drawing the ire of your subscriber base.
The best way to accomplish this is by splitting your order confirmation emails up into a variety of different campaigns that each serve a specific purchase. Every single customer who purchases from your store should receive a follow-up email confirming their order and letting them know when to expect it. Not every customer should receive an email asking for a product review or offering a discount.
This is easily illustrated by Klaviyo’s post purchase emails, all of which are pre-built into the platform.