Above is an example of a dynamic content block found in Klaviyo’s default Shopify abandoned cart email. It looks like a string of random words and numbers, but when it’s sent to customers, it will populate with an image of the abandoned product(s) in question, along with their names and prices – no coding necessary.
You can include trending product feeds, recommend products based on a customer’s purchase history, and even add RSS feeds that will include your most recent Instagram posts in your emails with dynamic content. The only limit to what you accomplish with dynamic content is your imagination.
Ever wonder why so many email newsletter signups will ask for not only your email address, but your name, birthday, gender, and interests as well?
The answer is simple: to continuously serve you relevant emails and make them as personal as possible.
You can collect and store all of this information and more within Klaviyo and use it to trigger automated email campaigns or further personalize emails. If you know a subscriber’s birthday, you could create an automated happy birthday campaign that serves them with a special offer or thank you gift on their birthday.
Want to increase the likelihood of your email landing in your recipient’s inbox? Make it clear to Google, AOL, or Yahoo! that you know your recipient by using their first name in your marketing emails.