Split-test results from the third email in a client’s Klaviyo abandoned cart email series.
After you’ve put your tests in place, give the analytics ample time to collate the data and prove, conclusively, which approach is working the best. And then: do it again. Rinse and repeat. Keep running the tests.
After a series of completed tests, you’ll have identified the best subject lines for your customers and prospects, and the data will help you decide what style, tone, graphics, grammar, etc., should be used in the future. This data is essential in guaranteeing that you will only be using the most effective and highest performing subjects in your abandonment campaigns.