So, you’ve started an abandoned cart email campaign for your ecommerce business, and you’ve come up with some killer subject lines for the various emails. Your job is finished, right? You’re ready to sit back and watch that new revenue stream into your coffers, right?
The only way to discover the best abandonment subject lines for your business specifically is through extensive testing. Any good email platform offers access to excellent analytics that can quantify exactly how effectively your individual subject lines are performing.
You need to begin to split-test (A/B) the different subject lines you’re using to determine which option is getting the best results. Try different, contrasting styles in the tests: funny abandoned cart subject lines vs. serious abandoned cart subject lines, copy that uses emojis vs. copy that doesn’t, even changing the “from” name.